When I was studying design, required reading was John Berger's Ways of Seeing.
It made me think about our visual culture. When I am thinking of creative direction for a CD package, I always try and present two distinct ideas with very different visual references.
This is something that I, as a commercial artist feel required to do; present options.
This is the reason I love to look at art that has no client. Art that comes purely from the mind and soul. These images are some of my most favorite images of water which is my most favorite element to gaze upon. Hiroshi Sugimoto's pristine and serene photographs of glassy water and endless horizon lit by the sun at various times of the day and Roni Horn's turbulent photographs of the sea, all murky and undulating and turbulent.
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