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Saturday, June 6, 2009

Designing for Music

I have been designing for music for almost twenty years. There is a complex skill set that music packaging designers put into use when designing CD packages. Depending on the musician, the record label (if they have one at all) and the artist's management, you rely not only your design skills but your psychology skills are constantly on red alert, you often need nerves of steel and you always have to have a thick skin.
Unlike so many other design disciplines, in music you have a product that has an opinion and talks back. Some musicians enjoy the artwork process; others not so much. In all my projects, I have tried to communicate visually what the viewer will soon be experiencing aurally.
And I will always believe, since the moment I laid my eyes on the cover of the Beatles "Revolver" LP Jacket as a four year old child, that when the visuals are conceptually sound and well executed, it is an "experience" that goes with the music.

This is my blog about my design process. 

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