Design Observation

A kerfuffle appeared in the graphic design continuum this week and I really was kind of fascinated by it. The Gap, you know, the guys who sell you Levis blue jeans and other mainstream looking clothes, put their toes in the water of rebranding their image. Now, I'm not one of those people who is adverse to change... I say "Bring it.!" But this was mistake. Here is the logo, with the exception that I used my name instead of Gap's. It was really just a goof for my facebook profile photo.

There was an outburst. People HATED the new logo. I thought this was kind of amazing because I often wondered if people really even registered these kind of efforts. Now, I am not a Helvetica hater either. As a matter of fact, I LOVE Helvetica. But this logo, looks like some kind of corporate monolith...like an ATT or IBM. And while I'm sure The Gap IS a corporate monolith, you don't want the people who sell you your nice comfy blue jeans to appear that way.

In an interesting turn of events, Gap heard the people and will be going back to it's original logo. At least for the time being.