At first I thought a design blog would be a good idea and then life and work get in the way. For the past two months, I've been working with one of my favorite designers, Ed Sherman, on the Lynyrd Skynyrd packaging. Usually, a release comes on the schedule and I assign an appropriate art director and manage the process. But I just couldn't let go of Lynyrd Skynyrd... they are, after all, the American South's greatest rock band and I loved their music when I was a kid.
The packages (there are two versions, a standard and a deluxe) just went into production and I finally feel like I can breathe a little easier.
I wanted to give the band a cover that I felt they deserved. Something strong and classic. I knew that I wanted to keep the basic letterforms of their logo but once I received the logo from management, I knew it would need to be redrawn. Which is where the mighty skills of Ed Sherman come in. He has the most masterful grasp of Adobe Illustrator and it shows in this cover. You see it here as a jpeg but Ed created a vector file that is so complex that it crashed our prepress vendor's output device more than once. I'm waiting to see their revised output tomorrow. Wish me luck.
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